Document Type



The first section of this article identifies four Jesuit values and describes their meaning relevant to a teaching environment. Next the article defines and describes service learning from the faculty member and Regis University perspective. The next section describes how each of these Jesuit values is integrated in a meaningful and relevant way into a marketing course using a service learning project as the vehicle to demonstrate their meaning. The author uses examples from her Advertising and Promotion and Consumer Behavior marketing classes to illustrate these concepts. The author teaches accelerated classes for non-traditional students. This means the classes are held once a week for four hours for either five or eight weeks. The students are comprised of adults with families and careers. These examples are from classes taught in the classroom, but she has also adapted them to online classes as well.



To view the content in your browser, please download Adobe Reader or, alternately,
you may Download the file to your hard drive.

NOTE: The latest versions of Adobe Reader do not support viewing PDF files within Firefox on Mac OS and if you are using a modern (Intel) Mac, there is no official plugin for viewing PDF files within the browser window.