Subtitle/Alternate Title

A Proposed Customer Engagement Tool and Recommendations for Denver Water

First Advisor

Emily Van Houweling

Third Advisor

Nina Miller

Reader

Kelly Latham

College

Regis College

Degree Name

Master of Development Practice

Document Type

Thesis - Open Access

Number of Pages

71 pages

Abstract

Fresh, clean, potable water is the most important natural resource to sustain human life. Concern over the continued, equitable and affordable access to such water is therefore top of mind. Calls for climate change mitigation practices, improved natural resource management, and enhanced attention to water conservation have therefore become increasingly prevalent. These water conservation practices require population-wide political, attitudinal and behavioral shifts and it will be especially impactful for wealthy nations and wealthy people to be mindful of instituting these changes in their own spaces.

In this project, I conduct a literature review to investigate current challenges surrounding water from a global to localized perspective focusing on the arid Upper Colorado River Basin. I draw from the knowledge and recommendations of academics and scholars in the water management field to understand the political and sociodemographic environment, and conservation mentality of the region and determine challenges and opportunities.

Building on this information, I conducted a needs assessment, holding semi-structured interviews with water system managers and educators in Colorado and identified Denver as the focus area for program implementation. Following this research, I completed a comprehensive analysis of the water conservation resources available to households in the Denver area. To conclude, I combined the main findings of the needs assessment with key takeaways from the literature review to develop an engagement tool for Denver Water customers that aims to ensure residents have an effective, stream-lined means of engaging with available water conservation materials in their communities.

Date of Award

Spring 2024

Location (Creation)

Denver, Colo.

Rights Statement

All content in this Collection is owned by and subject to the exclusive control of Regis University and the authors of the materials. It is available only for research purposes and may not be used in violation of copyright laws or for unlawful purposes. The materials may not be downloaded in whole or in part without permission of the copyright holder or as otherwise authorized in the “fair use” standards of the U.S. copyright laws and regulations.

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