Hart, Douglas I.
College for Professional Studies
MS Computer and Information Technology
School of Computer & Information Science
Thesis - Open Access
Number of Pages
This thesis will help to define the best practices for implementing a CRM (Customer Resource Management) system in corporate enterprises. The notion that CRM is just an Information Technology Software Application is shortsighted. CRM is a more global design incorporating vendors, supply chains, enterprises, and customers. In presenting this dissertation, I follow proven and respected processes in order to set a foundation that is necessary for a structured research framework to identify best practices in CRM systems.
Date of Award
© Richard Poirier
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Poirier, Richard, "Best Practices for Customer Resource Management (Crm)" (2005). Student Publications. 379.