Creation Of Crm Selection Methodology For The Aerospace & Defense Industry
College for Professional Studies
MS Computer and Information Technology
School of Computer & Information Science
Thesis - Open Access
Number of Pages
The Aerospace and Defense Industry is rebounding from one of the worst financial downturns in the history of the market. What has emerged is a realization that the future for Aerospace and Defense manufacturing requires a focus on Ã¢â‚¬Å“servicesÃ¢â‚¬ versus supplying high quality products alone. In order to support such a complex offering of products and services, manufacturing organizations in the Aerospace and Defense Industry must migrate to a customer-centric business structure within their people, processes, and tools. To support the shift, companies must deploy a robust, enterprise, CRM (Customer Relationship Management) technology. The difficulty is in the selection process for such a critical software solution. Companies must implement a technology that appropriately fits the Aerospace and Defense structured needs, yet remain flexible enough to meet the companyÃ¢â‚¬â„¢s specific requirements. This paper describes the project intending to supply the Aerospace and Defense Industry with a comprehensive, end to end, selection methodology for CRM technology selection.
Date of Award
© Reggie Arsenault
All content in this Collection is owned by and subject to the exclusive control of Regis University and the authors of the materials. It is available only for research purposes and may not be used in violation of copyright laws or for unlawful purposes. The materials may not be downloaded in whole or in part without permission of the copyright holder or as otherwise authorized in the “fair use” standards of the U.S. copyright laws and regulations.
Arsenault, Reggie, "Creation Of Crm Selection Methodology For The Aerospace & Defense Industry" (2006). Student Publications. 774.