Creation Of Crm Selection Methodology For The Aerospace & Defense Industry
College for Professional Studies
MS Computer and Information Technology
School of Computer & Information Science
Thesis - Open Access
Number of Pages
The Aerospace and Defense Industry is rebounding from one of the worst financial downturns in the history of the market. What has emerged is a realization that the future for Aerospace and Defense manufacturing requires a focus on Ã¢â‚¬Å“servicesÃ¢â‚¬ versus supplying high quality products alone. In order to support such a complex offering of products and services, manufacturing organizations in the Aerospace and Defense Industry must migrate to a customer-centric business structure within their people, processes, and tools. To support the shift, companies must deploy a robust, enterprise, CRM (Customer Relationship Management) technology. The difficulty is in the selection process for such a critical software solution. Companies must implement a technology that appropriately fits the Aerospace and Defense structured needs, yet remain flexible enough to meet the companyÃ¢â‚¬â„¢s specific requirements. This paper describes the project intending to supply the Aerospace and Defense Industry with a comprehensive, end to end, selection methodology for CRM technology selection.
Date of Award
© Reggie Arsenault
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Arsenault, Reggie, "Creation Of Crm Selection Methodology For The Aerospace & Defense Industry" (2006). All Regis University Theses. 774.