College for Professional Studies
School of Management
Thesis - Open Access
Number of Pages
This action research was designed to identify causes and potential solutions for low enrollment in new technical programs at Laramie County Community College's (LCCC) Albany County Campus (ACC). Pearce and Robinson's (1989) action research model was used for this project. The collaborative team consisted of various faculty and staff members from LCCC. Questionnaires, interviews, and document collection were used to gather data required to complete this project. The data collected was then statistically analyzed, interpreted, and used to plan interventions. The changes were evaluated for effectiveness and it was proposed that LCCC should develop a marketing strategy which incorporates developing new programs, marketing specific programs, and using the local newspaper as the main advertising focus to increase enrollment.
Date of Award
© Lawrence G. Struempf
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Struempf, Lawrence G., "Community College Enrollment Action Research Project" (2006). Regis University Student Publications. 757.