First Advisor

Altman, Bonnie


College for Professional Studies

Degree Name

MS Management


School of Management

Document Type

Thesis - Open Access

Number of Pages

45 pages


This action research was designed to identify causes and potential solutions for low enrollment in new technical programs at Laramie County Community College's (LCCC) Albany County Campus (ACC). Pearce and Robinson's (1989) action research model was used for this project. The collaborative team consisted of various faculty and staff members from LCCC. Questionnaires, interviews, and document collection were used to gather data required to complete this project. The data collected was then statistically analyzed, interpreted, and used to plan interventions. The changes were evaluated for effectiveness and it was proposed that LCCC should develop a marketing strategy which incorporates developing new programs, marketing specific programs, and using the local newspaper as the main advertising focus to increase enrollment.

Date of Award

Spring 2006

Location (Creation)

Colorado (state); Denver (county); Denver (inhabited place)

Rights Statement

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Included in

Business Commons