College for Professional Studies
MS Computer and Information Technology
School of Computer and Information Sciences
Thesis - Open Access
Number of Pages
There has been a dramatic increase in show ticket sales on the Internet from 1999 to 2006. This shift has enabled box offices to step away from traditional means of distribution. In many cases, the ticketing system was tied to distribution. If a box office wanted to change ticketing systems, they would lose their distribution channels. Increased Internet sales have fueled the rise of independent ticket sellers as well as new ticketing software companies. AnyShowTicket.com is a ticket broker that has captured the market for selling show tickets for third-party venues in its city. They handle Internet and call center orders. Typically a third-party box office gives ticket brokers a certain number of seats without assigning specific seat locations. This is known as a block of seats. When the third-party box office enters the order in their system, the seats become assigned to the customer. Many times a box office and its brokers do not communicate effectively and a box office will sell more than it is supposed to or the broker will do the same, causing a show to over-sell. In an effort to reduce this occurrence, most box offices will stop broker sales when they think they are close to selling out or up to eight hours prior to the performance, whichever comes first.
Date of Award
© Ron E. Hamilton
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Hamilton, Ron E., "Twenty-First Century Ticketing" (2006). Student Publications. 753.