Subtitle/Alternate Title

An Exploration of Religious Female Identity in the Consumer Marketplace

First Advisor

Dr. Amy Schreier

Second Advisor

Dr. Russ Arnold

Third Advisor

Kris Hefley

Thesis Committee Member(s)

Dr. Russ Arnold, Kris Hefley, Dr. Lara Narcisi, Dr. Amy Schreier

College

Regis College

Degree Name

BA

School

Regis College Honors Theology

Division

n/a

Document Type

Thesis - Open Access

Number of Pages

48 pages

Abstract

I argue that religious convictions significantly shape decision-making by influencing female consumers' values, beliefs, and purchasing decisions in the apparel, dietary consumption, and cosmetics industries. This thesis seeks to carefully examine the distinct needs of Jewish and Catholic women, considering how their position in their religious traditions impacts their autonomy and consumer behavior. As I explore how religious obligations, ethical considerations, and cultural expectations drive their purchasing decisions, this research aims for brands to bridge the gap with religious consumers through more effective and resonant marketing strategies. By making religious pluralism a key aspect of their approach, companies can establish meaningful connections with consumers, positioning their reputation as socially responsible and culturally sensitive leaders in the marketplace. My research highlights the nuanced thresholds where piety and product purchases unite by examining the intersections of faith, personal conviction, and female consumer autonomy.

Date of Award

Spring 2025

Location (Creation)

Denver, Colo.

Rights Statement

All content in this Collection is owned by and subject to the exclusive control of Regis University and the authors of the materials. It is available only for research purposes and may not be used in violation of copyright laws or for unlawful purposes. The materials may not be downloaded in whole or in part without permission of the copyright holder or as otherwise authorized in the “fair use” standards of the U.S. copyright laws and regulations.

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