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This article shares our experiences at Seattle University with a 16-year-old program that dramatically raises MBA student retention rates, conveys and achieves alignment with institutional values and mission goals, and develops interpersonal leadership skills that immediately enhance our students’ effectiveness in their current work lives. Legacy benefits include an estimated $16.2 million in incremental tuition revenues over this 16-year period, with no offsetting incremental expenses, and 16 years of loyal MBA alumni who identify emotionally with both our university, with our business school, and with their many fellow alumni with whom they otherwise would not have developed a collegial connection.



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