Using force field analysis to help a South African entrepreneur empower employees

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Corporate fraud is particularly high in South Africa and requires significant changes to corporate culture to build ethical organisations that focus on employee integrity. The purpose of this case study was to work with an entrepreneur in South Africa in order to launch a training programme he developed to help address the root cause of South Africa's high employee theft issue. In the seven years since its inception, he has been unsuccessful at selling the completed product and has not generated income. Using data collection methods such as unstructured interviews, a company's strengths, weaknesses, opportunities, and threats (SWOT) analysis, and a force field analysis, the researches collaborated with the entrepreneur to develop an action plan for the business owner to implement. Copyright © 2013 Inderscience Enterprises Ltd.

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