First Advisor

Altman, Bonnie

College

College for Professional Studies

Degree Name

MS Management

School

School of Management

Document Type

Thesis - Open Access

Number of Pages

45 pages

Abstract

This action research was designed to identify causes and potential solutions for low enrollment in new technical programs at Laramie County Community College's (LCCC) Albany County Campus (ACC). Pearce and Robinson's (1989) action research model was used for this project. The collaborative team consisted of various faculty and staff members from LCCC. Questionnaires, interviews, and document collection were used to gather data required to complete this project. The data collected was then statistically analyzed, interpreted, and used to plan interventions. The changes were evaluated for effectiveness and it was proposed that LCCC should develop a marketing strategy which incorporates developing new programs, marketing specific programs, and using the local newspaper as the main advertising focus to increase enrollment.

Date of Award

Spring 2006

Location (Creation)

Denver, Colorado

Rights Statement

All content in this Collection is owned by and subject to the exclusive control of Regis University and the authors of the materials. It is available only for research purposes and may not be used in violation of copyright laws or for unlawful purposes. The materials may not be downloaded in whole or in part without permission of the copyright holder or as otherwise authorized in the “fair use” standards of the U.S. copyright laws and regulations.

Included in

Business Commons

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