First Advisor

Bilo, Dolores

College

College for Professional Studies

Degree Name

MS Computer and Information Technology

School

School of Computer & Information Science

Document Type

Thesis - Open Access

Number of Pages

83 pages

Abstract

The Mexican Fine Arts Center Museum (MFACM) in Chicago, Illinois has a large list of patrons. However, it currently utilizes an outdated database and paperbased system to track these individuals for marketing and membership purposes. A grant has been received from the Lila Wallace Foundation to streamline the data collection and analysis processes. The current goals are to increase the productivity of collecting data throughout MFACM departments and locations, to more fully analyze available data for marketing opportunities, and to create a replicable and sustainable data collection and reporting system. Further, the solution will help to build upon current IT system architecture and is designed to enhance, rather than replace, current business processes. In an effort to improve communication between visitors and MFACM this project aims to install a contact management database onto the network, convert all past audience information to a new data format, add an electronic kiosk in the museum, and introduce electronic forms onto the museum's website. These data collection methods will be connected to an electronic database via a CDML connection. Patrons will then be able to log on to the website or visit the kiosk to update contact information and request additional details regarding exhibits. The collection of these types of information is vital to the museum, and is the primary component of the grant. 4

Date of Award

Fall 2005

Location (Creation)

Denver, Colorado

Rights Statement

All content in this Collection is owned by and subject to the exclusive control of Regis University and the authors of the materials. It is available only for research purposes and may not be used in violation of copyright laws or for unlawful purposes. The materials may not be downloaded in whole or in part without permission of the copyright holder or as otherwise authorized in the “fair use” standards of the U.S. copyright laws and regulations.

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