First Advisor

Hart, Douglas I.

College

College for Professional Studies

Degree Name

MS Computer and Information Technology

School

School of Computer & Information Science

Document Type

Thesis - Open Access

Number of Pages

96 pages

Abstract

This thesis will help to define the best practices for implementing a CRM (Customer Resource Management) system in corporate enterprises. The notion that CRM is just an Information Technology Software Application is shortsighted. CRM is a more global design incorporating vendors, supply chains, enterprises, and customers. In presenting this dissertation, I follow proven and respected processes in order to set a foundation that is necessary for a structured research framework to identify best practices in CRM systems.

Date of Award

Spring 2005

Location (Creation)

Denver, Colorado

Rights Statement

All content in this Collection is owned by and subject to the exclusive control of Regis University and the authors of the materials. It is available only for research purposes and may not be used in violation of copyright laws or for unlawful purposes. The materials may not be downloaded in whole or in part without permission of the copyright holder or as otherwise authorized in the “fair use” standards of the U.S. copyright laws and regulations.

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