The first section of this article identifies four Jesuit values and describes their meaning relevant to a teaching environment. Next the article defines and describes service learning from the faculty member and Regis University perspective. The next section describes how each of these Jesuit values is integrated in a meaningful and relevant way into a marketing course using a service learning project as the vehicle to demonstrate their meaning. The author uses examples from her Advertising and Promotion and Consumer Behavior marketing classes to illustrate these concepts. The author teaches accelerated classes for non-traditional students. This means the classes are held once a week for four hours for either five or eight weeks. The students are comprised of adults with families and careers. These examples are from classes taught in the classroom, but she has also adapted them to online classes as well.
"Integrating Jesuit Core Values and Service Learning for Successful Marketing Classes at Regis University,"
Jesuit Higher Education: A Journal: Vol. 1
, Article 8.
Available at: http://epublications.regis.edu/jhe/vol1/iss2/8